Question 1

What is GEO?

Accepted Answer

GEO stands for Generative Engine Optimization. It is the practice of improving the discoverability, clarity and authority signals that AI systems can evaluate when generating answers.

Question 2

How is GEO different from SEO?

Accepted Answer

SEO helps search engines rank web pages. GEO helps AI systems understand, trust and reference a brand across answers assembled from many sources. The two disciplines complement each other.

Question 3

What is an AI citation?

Accepted Answer

An AI citation is a source reference attached to or used within a generated answer. Depending on the platform, it may appear as a link, footnote or named source.

Question 4

Does every citation result in a ChatGPT citation?

Accepted Answer

No. A campaign creates relevant third-party references to your brand, but no individual placement guarantees inclusion in a specific AI answer.

Question 5

How long does GEO take?

Accepted Answer

Timelines vary by market, existing authority and campaign scope. We measure early signals throughout the campaign and evaluate meaningful changes over longer periods.

Question 6

Which AI platforms do you track?

Accepted Answer

Campaigns can track ChatGPT, Google AI Overviews, Gemini, Perplexity and Microsoft Copilot, plus other relevant answer engines where practical.

Question 7

Can agencies resell your services?

Accepted Answer

Yes. Our agency model supports volume campaigns, wholesale pricing, campaign management and client-ready reporting.

Question 8

Can campaigns be white-labelled?

Accepted Answer

Yes. Eligible agency engagements can be delivered under your brand, while you retain the client relationship.

Question 9

How many citations do I need?

Accepted Answer

There is no universal number. The right scope depends on your current footprint, competitive gap, market and the quality and relevance of available sources.

Question 10

Are citations permanent?

Accepted Answer

We target durable placements, but third-party publishers control their websites and can update or remove content. Permanence cannot be guaranteed.

Question 11

How do you choose publishing sites?

Accepted Answer

We assess topical relevance, editorial context, discoverability, audience fit and quality. Volume never replaces relevance.

Question 12

Do you guarantee AI mentions?

Accepted Answer

No. AI systems continuously change and no legitimate GEO provider can guarantee a specific AI answer or citation. Our goal is to systematically improve the quality and breadth of your brand’s external signals and measure visibility over time.

Straight answers about GEO.

Your customers are already asking AI.